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Austin National Financial Services is now Welcome Wealth. Same people, same office, same phone number. Why the new name?
Welcome Wealth
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Welcome in.

We’re the Austin financial advisors who answer their phones, explain things in plain English, and help with the life stuff that comes with money.

An independent Austin firm since 1986.

What we believe

Human matters.

Anyone can ask a computer about money now. What people keep coming to us for is a person who knows them, listens first, and picks up the phone.

  • We answer our phones. A real person, usually Jennifer.
  • We listen first. Your goals, your worries, and your family’s plans.
  • We help with the “and more.” The retirement community, the house, the car, the will.

1986

The year Jim Cook opened the doors.Same firm today, with a new name.

Nearly half

of our clients live outside Austin.Many moved away and kept us anyway.

5 generations

of one family once worked with usat the same time.

How we help

Investing first.
Then everything around it.

Investing

The work we love most. Portfolios built around your goals and explained in plain English.

Planning

Retirement, taxes alongside your CPA, and your estate alongside your attorney.

The “and more”

Which retirement community. How to finance the house. What car to buy. The life stuff that comes with money.

Business owners and stock options

Retirement plans for your team, paying yourself, and equity compensation that finally makes sense.

More about how we help →

Meet the team

You hire the whole team.

Four of us are licensed, so whoever picks up the phone can help.

  • Jennifer Anderson

    Jennifer Anderson

    Client Relationship Manager

    She’ll greet you by name.

    Kind, cheerful, grateful

  • Nikki A. Naylor

    Nikki A. Naylor, CFP®

    Wealth Advisor

    The “and more” is her favorite part.

    Caring, intelligent, above and beyond

  • Ethan Gilbert

    Ethan Gilbert, CFP®, SE‑AWMA®

    Wealth Advisor

    Think of him as your personal CFO.

    Reliable, kind, hardworking

  • Maylene Poulsen

    Maylene Poulsen

    Portfolio Manager

    She takes your portfolio personally.

    Fun, reliable, talkative

  • Mandy Savage

    Mandy Savage

    LPL Registered Administrative Associate

    She kind of does it all.

    Dependable, organized, detail‑oriented

Meet everyone →

Questions

Questions? Good.

You can ask us anything. Here are three we hear a lot.

All questions →
Are you a bank?

No, and that’s part of why we changed our name. For years, people called us trying to pay off loans at Austin National Bank. We’re financial advisors: we help you plan, invest, and handle the life stuff that comes with money. We don’t do checking accounts, loans, or mortgages, though we’re happy to help you think a mortgage through.

Is Welcome Wealth a new firm?

No. Welcome Wealth is the new name for Austin National Financial Services. Same people, same office, same phone number. Nobody sold, nobody merged, and nobody’s retiring. We’re an independent firm, and we intend to stay that way. We just wanted a name that fits who we’ve always been.

What happens in the 20-minute hello?

It’s a phone call, not a pitch. You tell us what’s on your mind, ask anything you like, and we’ll be honest about whether we can help. If it feels right, the next step is a real meeting, in our office or on video. There’s nothing to prepare.

A true story

A therapist we’d never met sent us a new client. Then she became a client herself. Her reason? Our clients kept talking about us in her sessions.

Book a 20‑minute hello.

Book a hello